LEGO® SERIOUS PLAY® methodology


“You can learn more about a person in an hour of play than you can from a lifetime of conversation.”
Attributed to Plato

It is a Real-Time Strategy.

  • It was designed for innovation and improvement of the performance of individuals, teams and organizations.
  • Generates 100% participation, which leads to commitment.
  • It is a process in which participants respond to a challenge and series of questions by building 3D models that allow them to represent and visualize complex ideas more clearly, facilitating communication.
  • By sharing the meaning and metaphors of the 3D models, a deeper dialogue is generated among the participants, what leads to break paradigms and obtain results more efficiently.
  • It is a technique that is developed in an environment of trust with a focus on the model, on ideas and strategies, not on the person.
  • It allows to unlock the insights and full potential of the group and, at the same time, connects them and aligns them towards possible future scenarios and solutions.
  • It is versatile, the workshops are designed according to the specific needs of each group.

During the workshops the barriers disappear, allowing experience, perception and vision to emerge individually and as a team.

Background of LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® methodology originated as an idea in 1996 in Switzerland thanks to the exploration of alternative strategic planning tools and systems. It was developed in collaboration with leading researchers in strategy and organizational behavior and is based on extensive research in the fields of business, organizational development, psychology, coaching and learning.

Over the years, the methodology has been implemented in many countries, on different continents, helping many groups and organizations to discover together a new way of visualizing, analyzing, communicating and solving problems.


  • Participants have the opportunity to experiment, discover, have fun, and expand their knowledge
  • 100% participation!
  • The process allows reflection and growth
  • Team building
  • When playing, the subconscious emerges, providing new information to the process
  • Thinking outside the box
  • Generates interest and commitment improving organizational performance

Basic diagram of the process

What can we use LEGO® SERIOUS PLAY® for?

Some possible applications:

  • Development of new Products and Services
  • Educational Strategies
  • Graduate Profile and Career Planning
  • Customer Satisfaction Strategy
  • Employee Recruitment and Retention Strategies
  • Technology Development
  • Innovative menus
  • Supply Chain Management
  • Budget Planning
  • Team building
  • Risk Analysis
  • Design, Development and Project Management