It is a technique that facilitates thinking, communicating, and problem-solving. Participants build models that represent ideas or concepts as a response to a specific challenge or need.
It transforms abstracts into visual models that promote clarity and understanding.
The method is a structured process rooted in learning, how the brain works, and business strategy.
Increases engagement and participation helping to improve team performance.
It creates a memorable experience.
LEGO® SERIOUS PLAY® methodology originated as an idea in 1996 in Switzerland thanks to the exploration of alternative strategic planning tools and systems. It was developed in collaboration with leading researchers in strategy and organizational behavior and is based on extensive research in the fields of business, organizational development, psychology, coaching and learning.
Over the years, the methodology has been implemented in many countries, on different continents, helping many groups and organizations to discover together a new way of visualizing, analyzing, communicating and solving problems.
It gives every participant a Voice. It helps generate a safe environment where team members feel more confident to participate.
It’s not just a “fun activity” — it’s a powerful tool that promotes Active, Experiential Learning.
The method unlock insights, creativity, and hidden knowledge, enabling deeper dialogue, and fostering greater awareness, and commitment.
